How to Contact Brands For Wholesale: Email Template For Contacting Suppliers

First Make Sure Your Emails Land in INBOX.

Many people complain that they are not getting replies to their emails from the brand they contact. There are strong chances that your emails are not landing in their inbox, instead, they are being marked as spam eventually landing in the spam box. In this regard, the most important thing that you should consider is to use a reputed email hosting service for your Amazon FBA business like Google Business Suite, MailChimp, Zoho etc… I personally have hosted my business email with Zoho and my experience has been pretty good so far. You have to make sure that your email server does not have a bad reputation or its IP is not blocked and your wholesale FBA supplier is receiving your emails.

Understand the Email Template

Please watch this helpful video to understand the email template for contacting suppliers and see things working live.

[presto_player id=3279]

Before you contact a supplier make sure you have calculated your profit on that product.

Email Landing Confirmation.

To check where are your emails landing you can go to, copy all the email addresses provided at the top and try sending emails to them. After that come back to and search with your website’s domain name in the search bar. You can see where your emails have landed for each email address.

What to Include in Your Email Template?

The next thing you can make sure of is that your email is imposing a professional impression like it was sent by a person from a reputed company. Make sure to use a signature at the bottom and make the greeting line more personal by including the brand’s name or the person’s name to whom you are writing. This is very crucial. A personalised email stands out among all other emails and some email hosting software like Google may mark such an email as important.

Email’s Body:

In the body of your email try to add a trigger sentence and slightly talk about the brand’s benefit instead of just saying “We are this, this company and we want a trading account”.

Issues You Can Face:

Sometimes this happens that the person on the other end is just an operator handling emails. His management team has already instructed him to decline every email that requests a wholesale or trading account. In that case, no matter how well you present it, he is gonna decline or just will not reply to your mail.


The solution to that is to do a little homework. Know your recipient beforehand and add trigger sentences according to that.

For example, in this case, you can write to him that you are a service provider and you have a plan, already sorted out to increase their sales or something like that. Now he may direct your mail to the person in charge of the sales or at least will reply to your email.

If you do not do your homework then you are not gonna get any positive outcome from the phone calls either. So, do your homework and then go for an email.

Automate Contacting Brands.

I have already shown you this step in the video. You should set up Microsoft Outlook for managing your FBA business emails. I too, use Outlook to handle my client’s company’s emails. You can send hundreds of emails to multiple wholesale FBA suppliers in one click to multiple recipients with a personalised greeting for every recipient. And also, without letting anybody know about your other recipients, unlike when you paste all recipients in the “send to” bar. Outlook also has an option to request a read receipt. This way you can know that the recipient has read your email.

I have received multiple brand approvals for profitable products over emails alone. And I’m sure if you follow these steps, you will get replies.

Brand Approval Template:

After reading this full article you are now capable of making your own email template for contacting suppliers and that should look something like this:

Remember: Don’t copy the exact text in this template because a lot of people on my website will do the same. Therefore you wanna stand out from them. Understand my full article and make your own.


I’m [NAME] from XYZ LLC/LTD. I was looking into your product quality and customer satisfaction online. Your brand perfectly matches the quality and standards we prioritize. We would love to have our customers experience your products. This will help maximize your customer reach. Can you send me your product catalogue and price list?

We are interested in establishing a wholesale account with your company. Could you please inform us of the required documentation for opening a wholesale account? We will promptly provide the necessary documents.




Partner Up With Me:

I have a lot of experience in Wholesale FBA. If you are in the UK or the USA you can partner up with me on a profit-share basis. Where I will run the business account, handle all the work and take my share of the net profit. You can explore my website to see my previous results and how much ROI should you expect from this business.




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